Job Overview
| Particulars | Details |
|---|---|
| Position | Digital Marketing Manager (Mobile Games) |
| Company | AppIndia Technologies |
| Location | Rajkot, Gujarat |
| Job Type | Full-Time |
| Experience | 2 - 4 years |
| Category / Department | IT |
| Application Mode |
🏢 About AppIndia Technologies
Redefining Digital Entertainment
AppIndia Technologies is a team of passionate creators, developers, and dreamers dedicated to building world-class mobile games that bring joy to millions of players worldwide.
Founded with a simple vision—to craft games that we ourselves would love to play—AppIndia has grown from a small team of enthusiasts into a premier mobile game development studio.
At AppIndia Technologies, we blend art, technology, and design to create immersive gaming experiences. From classic board games reimagined for modern audiences to innovative puzzle adventures, our portfolio reflects our commitment to quality and excellence.
Our Core Values:
🎯 Quality First
We never compromise on user experience.
🚀 Innovation
Continuously pushing boundaries in game design and technology.
🤝 Community
Building engaging spaces where players connect and thrive.
🏆 Excellence
Striving to be among the best in the gaming industry.
AppIndia Technologies
Rajkot,
Gujarat,
India
💡 Editor's Note / Preparation Tip
🔹 Revise Meta Ads campaign structures and optimization strategies
🔹 Prepare user acquisition case studies from previous campaigns
🔹 Review gaming KPIs such as CPI, ROAS, LTV, retention, and ARPU
🔹 Practice campaign scaling and optimization scenarios
🔹 Understand mobile gaming user behavior and monetization models
🔹 Prepare examples of successful A/B testing experiments
🔹 Review creative performance analysis techniques
🔹 Stay updated on current mobile gaming market trends
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📄 Resume Preparation Tips
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✅ Highlight performance marketing campaigns you've managed
✅ Include campaign budgets and measurable business outcomes
✅ Showcase experience with mobile gaming or app marketing
✅ Mention ROAS improvements and scaling achievements
✅ Include Meta Ads certifications if available
✅ Quantify user acquisition and retention metrics
✅ Highlight analytics and reporting expertise
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💡 Pro Tips for Applicants
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✔️ Prepare real campaign performance examples
✔️ Showcase your approach to scaling profitable campaigns
✔️ Demonstrate understanding of gaming audience behavior
✔️ Highlight collaboration with creative teams
✔️ Explain how you optimize campaigns based on data insights
✔️ Be prepared to discuss failed campaigns and lessons learned
📝 Job Description
🚀 Hiring: Digital Marketing Manager (Mobile Games)
📍 Location: Rajkot, Gujarat
🎮 Industry: Mobile Gaming
💼 Role: Digital Marketing Manager
⚡ Joining: Immediate Joiners Preferred
Are you passionate about mobile gaming, performance marketing, and scaling successful ad campaigns? AppIndia Technologies is looking for an experienced Digital Marketing Manager to lead user acquisition, performance marketing, and growth strategies for our rapidly growing portfolio of mobile games.
💼 Position Details
Role: Digital Marketing Manager (Mobile Games)
Industry: Mobile Gaming
Location: Rajkot, Gujarat
Work Mode: Onsite
Employment Type: Full-Time
📝 Detailed Job Description
As a Digital Marketing Manager, you will be responsible for planning, executing, and optimizing digital marketing campaigns to drive user acquisition and revenue growth for mobile games. You will collaborate closely with creative teams, game designers, analysts, and product managers to identify winning campaigns and scale them efficiently.
The role requires strong analytical capabilities, expertise in paid advertising platforms, performance marketing, campaign optimization, and a passion for the mobile gaming ecosystem.
⭐ Preferred Qualifications
➕ Experience marketing mobile games or gaming applications
➕ Experience with Google Ads and app marketing campaigns
➕ Familiarity with mobile attribution platforms
➕ Knowledge of App Store Optimization (ASO)
➕ Experience with analytics and BI tools
➕ Understanding of gaming industry trends and user behavior
➕ Experience scaling successful user acquisition campaigns
📩 How to Apply
Interested candidates can share their updated resume at:
Please mention:
Subject: Application – Digital Marketing Manager (Mobile Games)
🎯 Key Responsibilities
- ✓ Manage and optimize Meta Ads campaigns for mobile games
- ✓ Develop user acquisition strategies across digital platforms
- ✓ Analyze campaign performance and make data-driven decisions
- ✓ Collaborate with creative teams to identify high-performing creatives
- ✓ Monitor KPIs including CPI, ROAS, retention, and LTV
- ✓ Scale successful campaigns while maintaining profitability
- ✓ Conduct A/B testing and performance experiments
- ✓ Develop growth strategies for mobile gaming products
- ✓ Generate reports and insights for stakeholders
- ✓ Monitor market trends and competitor activities
- ✓ Optimize conversion funnels and campaign performance
- ✓ Support branding and player acquisition initiatives
💡 Required Qualifications & Skills
Frequently Asked Questions
Q1. Is prior gaming industry experience required?
➡️ Experience in mobile gaming marketing is highly preferred.
Q2. Is this a remote opportunity?
➡️ No, this is an onsite position based in Rajkot.
Q3. Which advertising platforms should candidates know?
➡️ Strong experience with Meta Ads is required.
Q4. Is performance marketing experience mandatory?
➡️ Yes, candidates should have experience managing and optimizing paid campaigns.
Q5. Will candidates work with creative teams?
➡️ Yes, close collaboration with creative and product teams is an important part of the role.
Q6. What type of products will be marketed?
➡️ The role focuses primarily on mobile games and digital entertainment products.
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